Personal Injury Attorneys Embrace Information Age
Now that mankind has entered the Information Age, personal injury attorneys are taking the opportunity to market their legal services online via legal websites. If you are personal injury attorney looking to widen your horizons, Internet marketing could be the key to enrich your practice.
Even though there are no hard and fast rules when it comes to Internet marketing, there are five mistakes you absolutely have to avoid at all costs.
If you want to achieve results, you have to have a full online marketing plan. As a personal injury attorney, you know full well that a successful career practicing law is the fruit of years of rigorous training. The same level of dedication is required if you want to effectively market your legal services online.
Focusing on the Wrong Person
Too many personal injury attorneys build their websites around themselves. Instead of talking about you and your accomplishments, discuss what your prospective clients are looking for. What do you have that they need? What unique benefits can you offer? What answers can you provide them? While it is important to discuss your credentials in order to earn their confidence, do your best to avoid saturating your website with the words “I” and “me”.
Waiting for Traffic to Arrive
Many attorneys end up leaving their websites sitting somewhere in cyberspace that is nearly impossible for prospects to find.
Some great ways to attract prospective clients include optimizing your site for search engines, writing white papers, articles and blogs, publishing press releases, creating pay-per-click campaigns and marketing your legal website offline.
Not Collecting Email Addresses
A attorney personal injury needs people to market to. By giving visitors free reports or information guides and simply asking for their name and email address in return, you can create a mailing list to which you can send newsletters and other educational materials.